IAB Certifications

Coordinated through Professional Testing (PTI).

The mission of the IAB Certification program is to ensure that digital advertising professionals are prepared to meet the challenges of a constantly evolving interactive media marketplace. The Interactive Advertising Bureau has created these certifications as part of its on-going role in creating standards for the digital world.


Digital Media Sales Certification

Digital Media Sales Certification

The DMSC examination is intended for digital media sales professionals.

Digital Ad Operations Certification

Digital Ad Operations Certification

The DAOC examination is the newest credential aimed at digital ad operations professionals.

Before scheduling an exam, you must receive an authorization-to-test email from the IAB. For more information, visit the IAB Certification Website. You may also contact Jimmy Maldonado at certification@iab.net or (212) 609-3728.

Scheduling for a computer-based exam

Your authorization-to-test email will tell you the first and last dates you may take the exam. It is up to you to make an appointment to take the exam in that timeframe. Exam appointments may be made up to one business day in advance. Locations are available on a first-come, first-served basis.

First-time test takers must create a Pearson VUE web account. Please note that account activation may require up to 24 hours. When creating your account and scheduling your exam, you will need your IAB candidate ID number from the authorization-to-test email sent to you upon completion of the application process.

To locate test centers near you, follow this link. Not every testing center offers both tests. Specifically, testing centers with the name “Pearson Professional Center” do not offer the Digital Ad Operations Certification Exam.”

After you schedule your test, Pearson VUE will send a confirmation letter listing your test date, your testing time, the address and phone number of the test center, and directions to the test center.

Computer-Based Testing Tutorial and Practice Exam

Obtain general information about computer-based testing and answers to FAQ, as well as practice taking a general exam using the computer.

Last updated 2014-12-04